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Social Bookmarking - A Revolution On The Web
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Social bookmarking has revolutionized the way business is done on the Web. Yes, the Web has indeed changed...again
Just fifteen years ago the internet was nothing like it is today. There was no internet marketing, at least not the way we know it today. There was even a time when selling on the internet was considered taboo. The Internet was primarily used as a means of communication and a way to look for information. But all that changed for the better the day when some forward thinking marketers saw the marketing potential of the Internet .
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Web 2.0 and Social Bookmarking
Over the years marketers have had to adapt to the changes that the Internet has undergone. That is the only way to survive in any medium or market, otherwise you will soon fall by the wayside and die a slow death.
Instead as marketers we need to follow the dictum, 'While in Rome do as the Romans do'. The traditional way of doing marketing is slowly dying a natural death and the need of the hour is to adapt and change. Web 2.0 and social bookmarking are the forerunners of that change.
Social bookmarking is an integral part of the new 'Participation Marketing'. Now you no longer need to shout your message at the top of your voice, and force it down the throat of unsuspecting people. All the other advertising medias are in any case giving them enough of that. Now you can conduct your marketing efforts with dignity and confidence. Now you can let people have faith in your authority on the subject, service, or the product that you are promoting. Now you converse with people and understand their needs.
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Why do some people resist social bookmarking?
Making relationships and participating in meaningful conversations is not everyone's cup of tea. You need to invest time and discipline in doing that. You need to really care about people to do that or at least show that you do care about them. In the short run, it is alot to do but in the long run, it pays more than what you put into it. You can't have a short term tunnel vision in the day of Web 2.0. The Web is moving and you need to move with it.
With this new social power linking, called social bookmarking, you have no other option but to adapt. Some people saw it coming and they are already reaping the fruits of their foresight. Social bookmarking not just a fad. Be very sure that this trend is here to stay...
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